"Visionary Vehicles will mass produce, Plug-In Electric hybrid vehicles, powered by a fuel efficient, long-life battery system, enabling consumers to own affordable vehicles without sacrificing safety, quality, performance, quality or reliability."
-Malcolm Bricklin

Witnessing the impact that the cost of fuel was having on American consumers, Bricklin, a long-time advocate of new fuel technologies, was discouraged by the collective industry's relatively incremental steps to address fuel economy and driving efficiency. After years of working on electric, fuel cell and related technologies, including the launch of the Electric Bicycle, Bricklin became committed to launching Visionary Vehicles with a full line of hybrid automobiles.

Our pioneering business plan rests on four innovations:

1. Plug-in Hybrid Electric (PHEV) technology:
   • We believe that there is substantial unmet consumer interest in alternative fuel vehicles as a result of growing awareness and concern regarding environmental issues, particularly the impact of carbon emissions on global warming, as well as energy independence as an important element in national security.
2. Battery Technology:
   • We believe that recent technological advances make it possible to manufacture batteries with sufficient power and range at an acceptable cost and effectively address safety concerns while retaining their traditional advantages, including: energy density; long cycle life; long service life; long shelf life; low maintenance and are environmentally friendly on disposal.
3. The manufacturing model:
   
   Our business plan calls for our vehicles to be manufactured and assembled in China under outsourcing contracts to achieve four aims:
   • First, taking advantage of low-cost manufacturing will make this advanced, environmentally friendly technology accessible to a mass market in North America.
   • Second, in addition to the incentive provided by the fuel and emissions advantages, the expected pricing advantage is intended to encourage consumers to consider a new and untested brand.
   • Third, by contracting with existing manufacturers with facilities in place and experience in manufacturing, we expect to substantially reduce the time required to bring models to market and thus expect to gain a first-mover advantage relative to legacy manufacturers and to have the opportunity to firmly establish our brand.
   • Fourth, we do not have to invest in manufacturing facilities; ample funding is available to support the manufacture of automobiles for export, especially for those companies able to provide environmental benefits through the development and adaptation of advanced technologies.
4. The distribution strategy:
   
   Our business plan calls for the creation of a hand-picked dealership network in North America. In a unique approach, we will offer equity to those select dealers, forming a strong bond and aligned interest between importer and retailer. In the U.S., we plan to award dealers exclusive territories with populations of approximately one million, similar to provide sufficient sales volumes per dealer with attractive margins to ensure industry leading operating profits and ongoing investment in facilities, advertising and service capacity.
   
   We plan to identify additional electric vehicles to extend the distribution opportunities for our dealers, thereby allowing them the opportunity to become unique hybrid retailing destination centers, always positioned to offer the consumer a wide array of (pure-electric, fuel cell or any newly proven clean technology) vehicle choices as the hybrid-transportation industry emerges.